If content is king, then the writing process is the strong Queen by the King’s side.
1. Understand your message and target audience.
2. Make adjustments for the channel you’re publishing on.
3. Consider how your message leads to your business objective without being “salesy”.
The old saying, “It’s not what you say but how you say it”, is key to effective online content.
Photo Credit: The Red Queen by Mademoiselle Choco
